Maharashtra is the third largest state in India by population. Maharashtra has about 20% shortage of Primary Health Centres and Community Health Centres combined as well as about 64% shortage of specialists at Community Health Centres. Despite these shortcomings, Maharashtra performs well compared to India’s national averages on key health indicators. The state’s total fertility rate is 1.9 (compared to a national average of 2.4), maternal mortality ratio is 104 (compared to 212) and infant mortality rate is 25 (compared to 45).
To meet the needs of the Government of Maharashtra, Piramal Swasthya specialized its Health Information Helpline platform by building 700+ new algorithms to better serve the unique qualifications of the callers. Rather than targeting the general population, the helpline in Maharashtra helps ten different kinds of rural health workers better diagnose illnesses and treat or refer patients. Health Advice Call Centre receives on an average 2300 call through a 10 seat call centre. Till date HACC has received 1824230 call from health workers across Maharashtra covering a population of 112,374,333.
Piramal Swasthya is also operating telemedicine centre in Maharashtra connecting 10 PHCs of Thane District to 104 Health advice call centre, Pune.
Sources: RHS Bulletin – March 2010, SRS 2011, SRS 2007 – 2009