Developed with a vision to “democratize healthcare”, eSwasthya uses a microfranchise model to deliver the services of a doctor to the doorsteps of rural populations. eSwasthya rural healthcare delivery model by deploying state-of-the-art information technologies provides quality healthcare access to remote & underserved areas of rural India.
Piramal eSwasthya recruits, trains and deploys Piramal Swasthya Sahayikas (PSS), village based women health entrepreneurs who enable primary healthcare access to rural patients. PSS rigorously trained in healthcare, technology and business invest in setting up a clinic from their homes.
When patients visit with a complaint, the PSS uses mobile phone to connect to eSwasthya call centre manned by paramedics and doctors. Paramedics use web-based Clinical Decision Support System (CDSS) to provide provisional diagnosis based on patient history and diagnostic data shared by PSS. The call is then transferred to the doctor for further querying and review and approval of the CDSS diagnosis. Appropriate treatment guidelines & protocols are communicated to the PSS. In case ailment appears serious, patient is immediately referred to a secondary or tertiary healthcare facility. Patients pay a nominal fee for the services availed.
The Piramal Swasthya Sahayikas also conduct preventive health workshops, which generate awareness about issues such as hygiene, sanitation, nutrition etc.
Launched in March 2008, eSwasthya was integrated into Piramal Swasthya services in 2011 and has till date treated more than 94000 patients.