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Piramal Swasthya wins the TOI Social Impact Awards 2015. - Piramal Swasthya

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Piramal Swasthya wins the TOI Social Impact Awards 2015.


Mar 9, 2015, 03.25AM IST

In the corporate category, the tussle was between Reliance Foundation and Piramal Swasthya, although Biocon Foundation too was among the finalists. Reliance fell by the way side early as one jury member after another expounded on why Piramal’s work on maternal and child mortality deserved to be awarded.

Justice Shah observed it was good that for a change an NGO had decided to work in the Northeast, an area often not seen as a part of India. He added it was commendable that they worked on maternal and child mortality in Assam, among disadvantaged communities in remote areas. Rights activist Aruna Roy, familiar with Piramal Swasthya’s work, said they were doing a very good job in the Northeast where it was difficult to find people willing to go, live and work.

Call Centre to reduce child and maternal mortality in Assam

Mother and Child Tracking System call centre provides a vital services in Assam, which has the country’s highest infant and maternal mortality rates. Each call centre employee is an auxiliary nurse cum midwife who calls pregnant women in remote areas multiple times to advise them on antenatal and postnatal care.

Those with risk factors are transferred to in-house specialists. Together with similar, but smaller, centres in Telangana, Odisha, Bengal and Rajasthan, The programme keeps in touch with 2.8 Lakh mothers and over 67,000 children, providing medically-validated guidance and care interventions.


Source: Times of India

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